Chinese Social Enterprise Clear Plate Hit Times Square Screen on February. Jichen Liu, CEO of Clear Plate, also China's first Young Leader for the Sustainable Development Goals endorsed by United Nations，greeted people around the world with Happy 2022, Year of the tiger, attracting many passersby to stop and gawk. This is also a perfect time Clear Plate has made its turn on the world stage after making amazing user growth.

The Times Square in New York is a landmark economic and cultural center for the U.S. As one of the four dream destinations around the world for advertisers, the more than 100 all-day LED displays that light up Times Square is one of the most coveted pieces of real estate for countless companies. Just in this place ,Clear Plate made a sound to global the world on the screen, it said :Every person has a part to play in reducing food waste . The time is now, and the answer is simple :Clear Your Plate.

Clear Plate uses commercial means to solve social problems, that is social entrepreneurship. Using AI technology, the ClearPlate App scans a user’s plate recognizing when no food remains. If the plate is clear, it rewards users with points to claim prizes or pass on a charity meal. While users receive tangible rewards like coupons or discounts, restauranteurs get exposure to thousands or potentially millions of socially conscious users, which translates to free marketing and hopefully more customers. The application is free to use for both businesses and the public, with the Clear Plate making most of its revenue from Cause-related Marketing.